Nature Valley Trail Mix Fruit & Nut Bar

Nature Valley is an iconic American snack brand founded in 1975 under General Mills. Created initially as a 100% natural granola cereal, the brand pioneered the commercial granola bar in 1975, designed to provide portable nutrition for outdoor enthusiasts and active lifestyles.

Today, Nature Valley remains an essential flagship brand under the ownership of General Mills, Inc., an American multinational consumer foods manufacturer headquartered in Minneapolis, Minnesota. In the United Kingdom and across Europe, Nature Valley products are distributed and marketed through local regional entities such as General Mills UK Ltd.

Nature Valley snacks are manufactured at several General Mills facilities across North America and Europe (including production facilities in Spain serving the UK and European retail markets), utilising whole grain rolled oats, nuts, and dried fruit sourced internationally.