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Kvas Taras is one of the leading brands of kvass in Ukraine, a traditional Slavic fermented beverage typically made from rye bread. The 'Black' variant (Chornyi) is known for its deep, rich flavor profile achieved through the use of rye and barley malt, providing a taste reminiscent of dark bread crust.
The brand was launched in 2008 by the Carlsberg Ukraine company. It is positioned as a natural, fermented product that adheres to traditional brewing methods while utilizing modern production technologies. The manufacturing is centered in Ukraine, primarily at the production facilities of Carlsberg Ukraine in cities like Zaporizhzhia and Kyiv.
While the brand has deep Ukrainian roots, it is ultimately owned by the Carlsberg Group, a Danish multinational brewing giant. Carlsberg acquired its interest in the Ukrainian market through various mergers and acquisitions, eventually consolidating its Baltic Beverages Holding assets. Today, the brand remains a staple in the Ukrainian non-alcoholic beverage market under the global stewardship of the Danish parent company.
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