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Lidl water, often branded as Naturis or Sierra Menera in the Spanish market, is a private label product developed by the German retail giant Lidl. The brand was created to provide high-quality essential beverages at a competitive price point, leveraging Lidl's extensive logistics network.
For the Spanish market, the water is typically sourced and bottled at local springs in Spain, such as the Fuente Arquillo spring in Teruel, to minimize transportation costs and environmental impact. As a private label, the ultimate owner is the Schwarz Group, a multinational retail group that operates both Lidl and Kaufland stores globally. The brand represents a successful integration of German retail management with local natural resources.
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