Davines MINU Shampoo

Davines MINU Shampoo is a premium illuminating shampoo specifically designed for colored hair. It is part of the 'Essential Haircare' line produced by Davines, a renowned Italian professional hair care brand known for its commitment to sustainability and high-quality ingredients.

Founded in Parma, Italy, in 1983 by the Bollati family, Davines started as a research laboratory producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing their expertise, they launched their own brand. The MINU range is characterized by its use of Salina Caper blossom extract, sourced from a Slow Food Presidium in Italy, reflecting the brand's eco-conscious philosophy.

The product is manufactured in the Davines Village in Parma, Italy, which serves as the brand's carbon-neutral headquarters and production site. Davines remains an independent, family-owned company, managed by the Bollati family, maintaining its heritage while being a certified B Corporation with global distribution in high-end salons and boutiques.