W7 Electric Drip Eye Palette

W7 is a prominent British cosmetic brand launched in 2002 by two young entrepreneurs in West London. Their mission was to provide affordable, high-quality makeup accessible to everyone. The 'Electric Drip' palette is a glitter-focused eye shadow product designed for bold looks.

The brand is owned and managed by Warpaint London PLC, a UK-based company specializing in budget-friendly beauty products. While the brand’s creative and corporate headquarters remain in the United Kingdom, manufacturing is primarily outsourced to facilities in China to maintain competitive pricing while meeting global safety standards. The brand has achieved significant international growth and is a staple in many European retail chains.