Kellogg's Malt Shreddies

Kellogg's Malt Shreddies are a popular whole grain cereal known for their distinctive lattice shape and malted flavor. The brand's history is rooted in the early 20th century breakfast revolution led by the Kellogg brothers in Michigan. Today, while the Shreddies brand name is often associated with different owners in various global markets—most notably Cereal Partners Worldwide (a Nestlé and General Mills joint venture) in the UK—Kellogg's produces its own malted wheats under its iconic name for specific international markets.

Manufacturing for Kellogg's products is highly decentralized, with major production facilities located in the United Kingdom, the United States, and across Europe to serve local demands. The brand remains a cornerstone of the global cereal industry, emphasizing nutritional fortification and convenient breakfast solutions.

Ownership of the Kellogg's brand is held by Kellanova, the legal successor to the original Kellogg Company following its 2023 corporate split. Based in Chicago, Illinois, Kellanova manages the global snacks and international cereal business, ensuring that heritage brands like Kellogg's remain market leaders through extensive distribution networks and localized manufacturing.