THIS Isn't Bacon Plant-Based Strips

THIS is a prominent British plant-based meat alternative brand founded in 2019. The company gained significant traction by focusing on creating ultra-realistic meat substitutes, particularly their flagship 'THIS Isn't Bacon' product, which is designed to mimic the taste and texture of conventional pork products.

The brand was developed in the United Kingdom by founders who previously owned a burger chain, giving them a unique perspective on meat quality. Their products are primarily manufactured in the UK and European facilities to serve their core markets in Western Europe.

As a privately held venture-backed company, THIS remains under the ownership of its original parent company, This Is Ltd. The brand has successfully secured multiple rounds of funding from various venture capital firms to expand its research and development and international distribution, maintaining its headquarters in London.