Safi Shampoo

Safi is a prominent Malaysian brand specializing in Shariah-compliant personal care products. It is widely recognized for its range of skincare, hair care, and hygiene products that are formulated specifically for Muslim consumers, adhering strictly to Halal standards. The brand has built a strong reputation for combining modern science with traditional natural ingredients.

Manufacturing of Safi products is primarily centered in Malaysia, where the brand maintains significant production facilities to serve the Southeast Asian market. The brand's focus on local manufacturing allows it to maintain strict quality control over its Halal certifications, ensuring that all ingredients and processes meet the required religious and safety standards.

Safi is owned by Wipro Unza, which is a subsidiary of Wipro Enterprises. While the brand originated in Malaysia, its ultimate parent company is the Indian multinational Wipro Limited. This corporate structure has allowed Safi to expand its footprint beyond Malaysia, becoming a household name in several neighboring countries like Indonesia, while remaining committed to its core values of purity and trust.