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Natural American Spirit is a prominent American brand of cigarettes and other tobacco products, founded in 1982 by Bill Drake, Robert Marion, and Eb Whedbee. The brand gained significant market share by positioning itself as an additive-free and organic alternative to mainstream cigarette brands, utilizing the Santa Fe Natural Tobacco Company (SFNTC) as its manufacturing vehicle. The Turquoise variety is specifically known for using 100% US-grown organic tobacco.
Today, the ownership structure of the brand is divided by geography. In the United States, Natural American Spirit is owned by Reynolds American Inc., which is a wholly owned subsidiary of the British multinational British American Tobacco (BAT). Internationally, the brand's rights outside the United States were acquired by Japan Tobacco International (JTI). The product shown in the image, being distributed from Tobaccoville, North Carolina, is the US version under the ultimate ownership of British American Tobacco based in London, UK.
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