Ahlgrens Bilar x Trocadero Sodakombi

Ahlgrens Bilar x Trocadero: A Swedish Iconic Collaboration

Ahlgrens Bilar, often marketed as "Sweden's most bought car," is a classic marshmallow candy shaped like small vehicles. This specific "Sodakombi" edition is a limited collaboration with Trocadero, a popular Swedish soft drink known for its distinct apple and orange flavor profile. The candies blend the traditional chewy texture of Ahlgrens Bilar with the soda's signature taste.

Brand Origin and Manufacturing

The brand Ahlgrens was founded in Gävle, Sweden, in 1885 by Fredrik Ahlgren. The iconic car-shaped foam candy was accidentally created in 1953 when the company was trying to develop a marshmallow product. Today, the product continues to be manufactured primarily in Sweden, maintaining its status as a cultural staple within the Nordic region.

Corporate Ownership

Ahlgrens Bilar is currently owned by Cloetta, a leading confectionery company in Northern Europe. Cloetta has undergone various mergers, notably with Leaf in 2012, to become a major player in the Swedish, Finnish, and Dutch markets. The ultimate owner remains Cloetta AB, which is headquartered in Stockholm, Sweden, and listed on the Nasdaq Stockholm exchange.