Mentadent Freschezza Quotidiana toothpaste

Mentadent is a historic brand in the dental hygiene sector, widely recognized in Italy for its focus on prevention and clinical efficacy. Originally developed by the Gibbs company in the United Kingdom and launched in various markets under names like Pepsodent or Signal, the brand became a cornerstone of the Unilever personal care portfolio.

Today, Mentadent is owned by Unilever, a British multinational consumer goods giant. While the brand has deep European roots and a strong presence in the Italian market (where it is endorsed by the Italian National Association of Dentists), its production is distributed across several global facilities to serve international markets. The ultimate ownership remains with Unilever, headquartered in London, which continues to drive the brand's innovation in oral health.