Ruggable Rug

Ruggable is a Los Angeles-based home furnishings brand that revolutionized the industry with the introduction of the world's first patented machine-washable rug. The brand was founded in 2010 by Jeneva Bell, who was inspired to create a two-piece rug system after her own rug was ruined by a pet. The system consists of a lightweight, removable rug cover and a non-slip rug pad, allowing consumers to easily wash the top layer in a standard household washing machine.

Since its inception, Ruggable has experienced rapid growth, expanding its product line to include outdoor rugs, bath mats, and various design collaborations with major artists and franchises. The company maintains a strong focus on direct-to-consumer sales and utilizes a vertically integrated manufacturing model. While Ruggable operates its own manufacturing facilities in the United States, specifically in Chicago and Los Angeles, it also utilizes global supply chains for specific components and international markets.

As of 2024 and looking toward 2026, Ruggable remains a privately held company. It has received significant venture capital backing from firms such as L Catterton, which has helped fuel its international expansion into Europe and beyond. The brand continues to lead the washable rug category through its commitment to functional design and sustainable home decor solutions.