Aura Pure Mild Shampoo

Aura is a personal care brand specifically developed for the Central American market. It is primarily known for its range of hair care and body hygiene products that emphasize mild formulas, often advertised as being free from parabens, silicones, and dyes.

The brand is a private label owned and produced by the Central American Retail Holding Co. (CARHCO), which is now fully integrated into Walmart Mexico and Central America (Walmart de México y Centroamérica). This allows the company to offer high-quality personal care products at competitive prices across its supermarket chains, such as Paiz, La Despensa de Don Juan, and Pali. While the manufacturing is primarily centered in Guatemala to serve the regional supply chain, the ultimate corporate oversight lies with Walmart Inc. in the United States.