Fairy / Dreft / Felroze Dishwashing Liquid

Felroze is a specific vibrant pink variant of the globally recognized dishwashing liquid known as Fairy in the UK and most of Europe, and Dreft in the Benelux region. Originally developed to provide high-grease cutting power, this specific 'Pink' or 'Felroze' version is often marketed for its skin-sensitive properties or specific floral scents, depending on the regional market. The product is manufactured across several facilities worldwide, including major plants in the United Kingdom, Belgium, and various other European locations to supply global demand.

The brand is a flagship household name owned by Procter & Gamble (P&G). While Fairy originated in the United Kingdom in the late 19th century as a soap brand, it has evolved into a global leader in the dishwashing category. P&G, headquartered in Cincinnati, Ohio, manages the brand's formulation and distribution through its extensive network of subsidiaries, ensuring the product maintains its market-leading status through continuous innovation in grease-removal technology.