Oho! Grožđice (Raisins)

Oho! is a private label brand primarily associated with the retail chain Studenac, which operates extensively in Croatia. The brand offers a wide range of pantry staples and snack items, including these dried raisins (Grožđice).

As a private label, the manufacturing of Oho! products is typically outsourced to various food processing companies across the Balkans and Central Europe, depending on the specific product category and seasonal availability of raw materials. While the brand is Croatian in its market origin, the raisins themselves are often sourced from major global producers in countries like Turkey, Iran, or Uzbekistan and then packaged for the local market. The brand is currently owned by Studenac d.o.o., which has been under the ownership of the Polish private equity firm Enterprise Investors since 2018.