Syoss Keratin Shampoo

Syoss is a professional-performance hair care brand that markets itself with a Japanese aesthetic, established in Osaka in 1977. Despite its Japanese heritage and branding, the brand is owned by the German multinational Henkel.

Syoss products are manufactured in various locations across Europe and other regions to serve local markets efficiently. The brand is positioned as an affordable professional salon-quality alternative for home use. The parent company, Henkel, is one of the world's largest consumer goods companies, headquartered in Germany.