UDON Asian Food restaurant

UDON Asian Food is a leading restaurant chain specializing in noodles and Asian-inspired cuisine. Founded in 2004 in Barcelona, Spain, by Jordi Pascual and Jordi Vidal, it was inspired by the traditional Japanese 'Udon-ya' noodle bars. The brand has grown significantly since its inception, moving from a local favorite to an international franchise model.

The chain focuses on healthy, sustainable, and fresh ingredients, maintaining a 'casual food' concept. While the flavors and recipes are rooted in Japanese and Asian traditions, the business operations and primary development take place in Spain. It is currently owned and managed by the founders through the UDON Asian Food group, which oversees numerous locations across Spain, Portugal, and other international markets.