Rituals The Ritual of Jing Shampoo & Shower Gel

Rituals is a luxury lifestyle brand founded in Amsterdam, Netherlands, in 2000 by Raymond Cloosterman. The brand focuses on transforming everyday routines into more meaningful moments through high-quality body care, home fragrance, and skincare products inspired by Eastern traditions. The Ritual of Jing collection specifically draws inspiration from the ancient Chinese concept of Jing, representing calmness, stillness, and tranquility.

While the brand originated in the Netherlands, its manufacturing takes place across several European countries to meet global demand, often utilizing facilities in the Netherlands, Germany, and others. The company remains privately held under its original founder, maintaining its headquarters in Amsterdam. It has expanded globally with thousands of stores and points of sale, emphasizing sustainability and ethical sourcing as part of its corporate identity.