Polar Kølervæske Longlife

Polar Kølervæske is a specialized automotive chemical brand focused on engine protection and cooling efficiency. The product shown is a 'Longlife' ethylene glycol-based coolant, typically used to prevent freezing and corrosion in vehicle engines. The brand is strongly associated with the Nordic market, particularly Denmark, where it is a staple in automotive maintenance.

The brand is owned by the Danish company Sanistål A/S (now rebranded as Ahlsell Danmark A/S following acquisition). Historically, Polar has been a private label or managed brand within the Sanistål portfolio, serving professional workshops and industrial clients. The manufacturing is primary centered in Denmark, ensuring compliance with European automotive standards.

In recent years, the ultimate ownership has transitioned to Ahlsell, a leading Nordic distributor of installation products, tools, and supplies. Ahlsell is headquartered in Stockholm, Sweden, and is currently owned by the private equity firm CVC Capital Partners. This ownership structure places the brand within a massive logistics and supply chain network across Northern Europe.