Cien Şerveţele Umede Pentru Copii

Cien is the private-label brand for personal care and beauty products exclusively sold by Lidl, the international discount retailer. These specific baby wipes, labeled in Romanian, are formulated with Aloe Vera and a neutral pH, designed for sensitive skin. They are a staple of Lidl's value-driven personal care line, focusing on dermatological safety and affordability.

As a private label, Cien products are manufactured by various third-party suppliers across Europe, primarily in Germany and Poland, to meet Lidl's regional demand. The brand's ownership is tied directly to the Schwarz Group, a retail behemoth that manages both Lidl and Kaufland operations globally, maintaining a centralized corporate structure in Germany.