Maui Moisture Revive & Hydrate + Shea Butter Conditioner

Maui Moisture is a popular hair care brand known for its unique formula that uses aloe vera juice as the first ingredient instead of water. The brand was inspired by the tropical ingredients found in islands like Maui, focusing on wholesome beauty and vegan-friendly ingredients.

While the brand's identity is deeply rooted in Hawaiian inspiration, it was originally developed in the United States. In 2016, the brand was acquired by the global consumer goods giant Johnson & Johnson as part of their acquisition of Vogue International. Today, the products are manufactured in the United States and distributed globally by Kenvue, which is the independent consumer health company spun off from Johnson & Johnson.