Made O'Meter
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OGX is a popular hair care brand known for its distinctive bottle shapes and salon-inspired formulas. The brand was originally established in the United States by Vogue International, a company founded by Todd Christopher. It quickly gained fame for its focus on exotic ingredients and sulfate-free surfactants.
In 2016, the brand underwent a significant ownership change when Johnson & Johnson acquired Vogue International for approximately $3.3 billion. This acquisition helped OGX expand its global footprint, making it a staple in drugstores and supermarkets worldwide. While the brand originated in Florida, USA, manufacturing is now distributed across various global facilities, including sites in the United States, Europe, and Asia, to serve regional markets.
Today, OGX remains under the umbrella of Kenvue (formerly the Consumer Health division of Johnson & Johnson), which became an independent company in 2023. The brand continues to market itself as a premium yet accessible hair care solution for diverse hair types.
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