Pepsodent Action 123 Baking Soda & Rosemary Toothpaste

Pepsodent is a historic brand of toothpaste with a complex global ownership history. Originally launched in the United States in 1915 by the Pepsodent Company of Chicago, it became a pioneer in the dental hygiene market. The brand was acquired by Unilever in 1944.

Today, the brand's ownership is split: Unilever retains the rights to Pepsodent in most international markets (including Asia, Africa, and parts of Europe), while Church & Dwight acquired the rights for the US and Canadian markets in 2003. This specific packaging, featuring the 'Action 123' branding, is characteristic of Unilever's international portfolio. Production occurs in various regional hubs to supply local markets, with major facilities located in Indonesia and India.