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Ulac is a sub-brand of the Turkish beverage giant Uludag, primarily known for its range of refreshing iced tea products. The brand was established to expand the company's portfolio beyond its traditional gazoz (soda) and mineral water products, catering to the growing consumer demand for non-carbonated tea-based drinks.
Historically, Uludag has maintained deep roots in the Turkish market since its founding in the early 20th century. The production takes place at the company's modern facilities in Bursa, Turkey, utilizing local and international ingredients to ensure a consistent flavor profile.
The brand remains under the stewardship of Erbak-Uludag Icecek A.S., a family-led enterprise that has successfully transitioned from a local manufacturer to an international exporter. Unlike many other regional beverage brands that have been acquired by global conglomerates, Uludag maintains its independence, focusing on its heritage and the specific taste preferences of its primary market in Turkey and the surrounding regions.
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