Über soft drink

Über is a premium range of brewed soft drinks that gained popularity for their artisanal approach to traditional soda flavors. Originally developed to provide a sophisticated alternative to mass-market beverages, the brand emphasizes quality ingredients and traditional brewing techniques.

The brand is Australian in origin and remains deeply rooted in the Australian beverage market. It is manufactured locally to ensure freshness and support the regional supply chain. The brand is currently owned and managed by the Bickford's Group, one of Australia's oldest and most respected family-owned beverage companies.

Bickford's Australia continues to drive the brand's growth, leveraging its extensive distribution network and long-standing reputation for quality manufacturing since the mid-19th century. The ultimate ownership remains within the Bickford's family structure, maintaining its status as a private, Australian-owned entity.