Frost Advanced Oral Health toothpaste

Frost is a prominent oral hygiene brand specifically developed for the Central American market. The brand was established to provide affordable yet high-quality dental care solutions, featuring a range of toothpastes targeted at varying consumer needs such as whitening, sensitivity, and advanced protection. It is a key player in the regional fast-moving consumer goods (FMCG) sector, particularly in countries like Guatemala and El Salvador.

The product is manufactured and distributed by Grupo Solid, a major industrial conglomerate in Central America known for its diverse portfolio. While the group is widely recognized for its dominance in the paint industry through its subsidiary PPG, its personal care and household cleaning divisions have expanded significantly to compete with global brands. The brand's manufacturing hub is located in Guatemala, from where it supplies the broader regional retail market.