President's Choice Rosemary Crackers

President's Choice (PC) is a prominent Canadian private-label brand launched in 1984. It was designed to provide premium quality products that compete with national brands across various grocery categories. The Rosemary Crackers shown are part of a wide range of gourmet snack foods offered under this label.

The brand is owned by Loblaw Companies Limited, Canada's largest food retailer. While some PC products are outsourced to international manufacturers to maintain specific flavor profiles or cost efficiencies, the majority of their bakery and cracker lines are produced within Canada to serve the domestic market. Loblaw Companies Limited remains the ultimate owner, operating as a subsidiary of George Weston Limited.