Primus Beer

Primus is a historic lager brand with deep roots in Central Africa, particularly in the Democratic Republic of the Congo. Originally launched in the 1920s, it has become one of the most iconic beer brands across the African continent, known for its consistent quality and presence in several markets.

While the brand originated through Bralirwa and Bralima breweries, it is now part of a global portfolio. Manufacturing occurs in multiple countries across Africa, including the DRC, Rwanda, Burundi, and others, often through local breweries that operate under the parent company's umbrella.

Today, Primus is owned by Heineken N.V., a Dutch multinational brewing conglomerate. Heineken manages the brand through various international subsidiaries, maintaining the beer's legacy as a staple of African brewing while utilizing global logistics and supply chain expertise.