Braun MultiFry Air Fryer

Braun is a historic German brand founded in Frankfurt in 1921, originally famous for its radio components and eventually for its modernist design language. While the brand itself is German by origin and owned by Procter & Gamble for grooming categories, the 'Household' division (which includes air fryers, coffee makers, and irons) is managed under a perpetual license by the De'Longhi Group.

Today, Braun air fryers are primarily designed and engineered with the input of De'Longhi's expertise in kitchen appliances. Manufacturing for these specific units is typically outsourced to specialized facilities in China to ensure competitive market positioning. This global structure combines German design heritage with Italian corporate oversight and Chinese large-scale manufacturing.