Onitsuka Tiger Mexico 66 sneakers

Onitsuka Tiger is a Japanese heritage brand founded in 1949 by Kihachiro Onitsuka in Kobe, Japan. The brand's mission was to promote youth health through sport, and it quickly became famous for its high-performance athletic shoes. The specific model shown, the Mexico 66, was originally introduced in 1966 for the 1968 Olympic Games pre-trials and features the iconic 'Tiger Stripes' that have become synonymous with the brand.

While the brand has its roots in Japan, high-volume production for global markets is primarily carried out in specialized factories across Vietnam and Indonesia. A premium 'Nippon Made' line is also produced within Japan. In 1977, Onitsuka Tiger merged with other companies to form ASICS, which remains the parent company of the brand today. Onitsuka Tiger continues to operate as a lifestyle and heritage fashion brand under the ASICS group.