XLMOTO motorcycle gear and accessories

XLMOTO is a leading European online retailer and brand specializing in accessories, apparel, and spare parts for motorcycles. The brand was developed to serve the needs of street and touring motorcycle enthusiasts, offering a wide range of products from protective gear like helmets and jackets to technical maintenance equipment. As an in-house brand, XLMOTO products are designed to balance performance with affordability.

The global manufacturing strategy for XLMOTO involves production across multiple countries, particularly in Asia (such as Pakistan for leather goods and China for technical plastics and electronics) and Europe, depending on the specific product category. The brand is part of the larger Pierce AB portfolio, a Swedish-based e-commerce giant that operates several niche motorcycle and motocross platforms. Pierce AB maintains full control over the brand's development and distribution across the European market.