PedidosYa delivery service

PedidosYa is a leading online delivery service in Latin America, originally founded in Uruguay in 2009 by Ariel Burschtin, Álvaro García, and Rubén Sosenke. The brand quickly expanded across the region, becoming a household name for food and grocery delivery. The physical items associated with the brand, such as the delivery backpacks seen in the image, are typically manufactured in various locations including China and local regional hubs to supply their massive fleet of riders.

In 2014, the company was acquired by the German multinational Delivery Hero, which has since integrated PedidosYa into its global network of delivery platforms. Today, PedidosYa operates as a major subsidiary of Delivery Hero, maintaining its brand identity while benefiting from the technological and financial support of its Berlin-based parent company. The brand continues to dominate markets in countries like Argentina, Chile, and Uruguay, evolving from a simple food app into a comprehensive 'quick commerce' provider including pharmacies and supermarkets.