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Andrélon is an iconic Dutch hair care brand founded in 1940 by André de Jong. Originally started as a small family factory in Bodegraven, the brand is famous for its unique scale-shaped purple bottle. It was eventually acquired by the multinational corporation Unilever, which helped expand its reach while maintaining its strong Dutch identity.
Today, Andrélon remains the market leader in the Netherlands. While manufacturing is primarily concentrated in Europe, specifically in the Netherlands and nearby facilities, the ultimate ownership rests with Unilever PLC. The brand is deeply rooted in Dutch heritage, continuing to develop products specifically tailored for the local market even as a part of a global conglomerate.
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