Ice-Watch ICE smart 3.0 Silver Milanese

The Ice-Watch ICE smart 3.0 is a modern smartwatch developed by the Belgian brand Ice-Watch. Known for their colorful and accessible fashion watches, the company has expanded into the wearable technology market. While the brand was conceived and is headquartered in Belgium, the manufacturing of their electronic components and final assembly of the smart series takes place in China.

Ice-Watch was founded in 2007 by Jean-Pierre Lutgen in Bastogne, Belgium. The brand quickly gained international fame for its 'polycarbonate' watch designs. Today, the brand remains under the ownership of its founding company, Ice-Watch SA, maintaining its Belgian identity while operating a global distribution network that reaches over 50 countries. The ICE smart series represents the brand's pivot toward digital health and connectivity features while maintaining their signature aesthetic.