Homepride flour and cooking sauces

Homepride is an iconic British food brand, famously represented by the mascot 'Fred the Flour Grader' since 1964. The brand has a long history in the United Kingdom, particularly known for its high-quality pre-sifted flour and a wide range of convenient ambient cooking sauces.

The ownership of the Homepride brand is split between two major food corporations. The flour and baking side of the business is owned and produced by Whitworths Holdings, while the cooking sauces and pasta bake ranges are owned by Premier Foods. This division occurred during various corporate restructurings aimed at focusing on specific market segments within the British grocery industry.

Manufacturing remains centered in the United Kingdom, utilizing local mills for flour production and domestic facilities for sauce manufacturing. As of 2026, the brand remains a staple in British households, maintaining its heritage while adapting to modern culinary trends under its respective parent companies.