ZOEVA cosmetics

ZOEVA is a prominent German beauty brand founded in 2008 by Zoe Boikou. Originally making its name through high-quality, professional-grade makeup brushes, the brand quickly expanded into a full range of cosmetics including eyeshadow palettes, liners, and skincare. The brand's name is a combination of 'ZOE', the Greek word for 'life', and 'EVA', the first woman.

ZOEVA's manufacturing is global to ensure high standards. While their high-performance makeup brushes are traditionally handcrafted primarily in China using both natural and synthetic hairs, many of their cosmetic products, such as eyeshadows and liners, are produced in Italy and Germany. The brand remains privately owned by its founder, maintaining its independent status in the luxury beauty market while being distributed globally through major retailers and their own digital platform.