Drag de România products

Drag de România is a private label brand created by the supermarket chain Carrefour Romania to celebrate and promote local culinary traditions. The brand focuses on delivering authentic Romanian flavors by partnering with local producers across the country, ensuring that the ingredients and recipes reflect regional heritage. The product range includes traditional meats, dairy, bakery items, and preserves made according to local customs.

The brand was specifically developed for the Romanian market to support domestic agriculture and small-scale manufacturers. While Carrefour is a global French retailer, the Drag de România line is treated as a local initiative deeply rooted in Romanian culture and economy. It serves as a bridge between traditional artisanal production and modern retail accessibility.

Owned by the Carrefour Group, the brand operates under the strategic management of Carrefour Romania. The production is exclusively handled by Romanian facilities to maintain the authenticity and 'made in Romania' identity that the brand promises its customers. This initiative is part of a broader trend of international retailers localizing their supply chains to meet consumer demand for homegrown products.