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The glo device is a flagship tobacco heating system (THP) designed to heat tobacco sticks rather than burn them, offering a smokeless alternative to traditional cigarettes. Launched as a direct competitor to other heat-not-burn products, glo utilizes induction heating technology to provide a consistent experience for adult nicotine consumers.
Technologically advanced and sleekly designed, glo devices are primarily manufactured in China, which serves as the global hub for the assembly of high-tech tobacco heating hardware. This allows for centralized quality control and rapid iteration of their electronic components.
The glo brand is owned by British American Tobacco (BAT), one of the world's most established multi-category consumer goods companies. Headquartered in London, BAT has transitioned its business model to focus on "A Better Tomorrow" by reducing the health impact of its business through a portfolio of non-combustible products like glo, Vuse, and Velo. BAT operates a vast global network, ensuring glo is available in numerous international markets through various local subsidiaries and distribution arms.
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