trend !t up Super Volume Boost Mascara

trend !t up is a private label brand belonging to the German drugstore giant dm-drogerie markt. Introduced to provide budget-friendly yet high-quality cosmetic options, the brand mirrors global beauty trends. While the brand is strictly German in origin, manufacturing of its extensive range of cosmetics occurs in various locations across Europe, including Germany, Poland, and Luxembourg, depending on the specific product formulation. As an in-house brand, its management and distribution are vertically integrated within dm's retail network.