Lacta Amaro chocolate bar

Lacta is a historic Brazilian chocolate brand founded in São Paulo in 1912. The brand became famous for introducing iconic products such as Diamante Negro and Sonho de Valsa, cementing its place as a leader in the Brazilian confectionery market. The Amaro line specifically caters to consumers looking for higher cocoa content, in this case, 40%.

Currently, the product is manufactured in Brazil, primarily at the massive industrial plant in Curitiba, Paraná. While the brand has deep Brazilian architectural and cultural roots, it has undergone several ownership changes over the decades. In 1996, it was acquired by Kraft Foods, which later spun off its snack division into a new global powerhouse. Today, Lacta is owned by Mondelēz International, an American multinational conglomerate headquartered in Chicago, Illinois.