Soft Paper Handkerchiefs

Soft is a private label brand primarily found in the Nordic region, particularly within the NorgesGruppen retail chain in Norway. These 3-ply paper handkerchiefs are designed for everyday hygiene and convenience. As a private label, the manufacturing is often outsourced to various tissue paper producers across Europe and other regions, depending on supply chain efficiency.

The brand is owned by Unil AS, which serves as the import and category management arm for NorgesGruppen. NorgesGruppen is the largest grocery retailer in Norway, managing several well-known store formats. This vertical integration allows the company to provide high-quality essential goods under their own branding at competitive prices. The brand ensures a balance between soft texture and durable strength for consumer use.