Only Play clothing

Only Play is a dedicated sportswear brand under the ONLY label, designed for active women seeking a blend of fashion and functionality. The brand offers a wide range of athletic apparel, including training gear, yoga wear, and leisure outfits. It was developed to meet the growing demand for stylish tech-based clothing that supports an active lifestyle.

Manufacturing for Only Play is conducted globally, predominantly across Asia in countries like China, Bangladesh, and Turkey, as is common for large-scale international apparel retailers. This allows the brand to maintain competitive pricing while ensuring high production volume and quality standards.

The brand is owned by Bestseller, a large family-owned clothing company based in Denmark. Founded by the Holch Povlsen family, Bestseller manages a diverse portfolio of brands and operates in numerous international markets. As part of Bestseller, Only Play benefits from a robust global distribution network and a strong commitment to corporate social responsibility.