Kari Traa sportswear

Kari Traa is a prominent Norwegian sportswear brand specifically designed for women. The brand was founded in 2002 by the Olympic freestyle skier Kari Traa, who began by knitting beanies and customizing her own ski gear. What started as a small-scale hobby grew into a global leader in the outdoor apparel market, famous for merging high-performance technical fabrics with traditional Scandinavian patterns.

While the brand was born in Norway, its manufacturing operations are global, with production located in various countries including Vietnam, China, and Myanmar to leverage technical textile expertise. Since 2017, the brand has been part of the Active Brands portfolio, a leading Nordic brand house. The company continues to focus on empowering women through sports and outdoor activities by providing apparel that does not compromise on style or function.