THIS Isn't Pork Salami Slices

THIS is a prominent food-tech brand based in the UK, specializing in realistic plant-based meat alternatives. Founded by Andy Shovel and Pete Sharman—who previously owned a burger chain—the brand was created to offer hyper-realistic meat substitutes that appeal to 'meat-reducers' rather than just traditional vegetarians. Since its launch in 2019, the brand has gained significant market share in the UK and European markets.

The THIS Isn't Pork Salami Slices are primarily manufactured in the United Kingdom, utilizing pea and soy protein technology to mimic the texture and flavor of traditional cured meats. The company remains an independent, VC-backed entity with significant investment from firms like ITV AdVentures and various crowdfunding rounds, maintaining its headquarters in London. As of 2024 and beyond, it continues to lead innovation in the plant-based deli sector.