Cris-Tim Salam de Vară

Cris-Tim is a prominent Romanian brand specializing in meat products and ready-to-eat meals. Founded by the Timiș family in the early 1990s, the company has grown to become one of the leaders in the Romanian cold cuts market. The 'Salam de Vară' (Summer Salami) is one of their traditional staples, produced locally in their facilities in Romania using modern technology while adhering to historical local recipes.

The brand is held by the Timiș family through the Cris-Tim Group. They maintain full vertical integration, overseeing everything from agriculture and livestock farming to the production of dairy and processed meat products. The company is well-known for its 'Clean Label' initiative, which aims to reduce artificial additives and allergens in their meat products, emphasizing natural ingredients and traditional flavors for the Eastern European market.