ASICS Gel-Challenger 15 tennis shoes

ASICS is a globally recognized Japanese sportswear company with a history dating back to 1949. Originally founded as Onitsuka Co., Ltd. by Kihachiro Onitsuka, the brand began by manufacturing basketball shoes in Kobe, Japan. The modern brand name, ASICS, was adopted in 1977 and is an acronym for the Latin phrase 'Anima Sana In Corpore Sano', which translates to 'A Sound Mind in a Sound Body'.

While the brand's design and technological headquarters remain in Japan, the manufacturing of its footwear, including the Gel-Challenger series, occurs across various locations in Asia to meet global demand. Common production hubs for ASICS include Vietnam, Indonesia, Cambodia, and China. The brand remains under the ownership of its original founding entity, ASICS Corporation, which is publicly traded and headquartered in Kobe, Japan. ASICS continues to be a market leader in professional sports gear, particularly known for its proprietary GEL cushioning technology.