Pom-Bär Original savory snacks

Pom-Bär is a popular teddy-bear-shaped potato snack that was first introduced in Germany in 1987. Originally created by the German company Wolf Bergstraße, the brand quickly became a staple in European snack aisles, known for its light texture and child-friendly appeal. Today, Pom-Bär is manufactured across several European facilities to meet regional demand, including sites in Germany, Poland, and Hungary.

The brand is currently owned by Intersnack Group, a major European snack food manufacturer. Intersnack was formed from the merger of Wolf Bergstraße and several other snack entities. Under Intersnack's management, Pom-Bär has grown into an international brand, often marketed alongside labels like Chio or KP Snacks depending on the specific territory. The group remains headquartered in Germany and continues to expand its portfolio across the savory snack market.