Altra FWD Experience running shoes

Altra is a renowned footwear brand specifically known for its "Zero Drop" platform and FootShape™ toe box designs. Founded in the United States in 2009 by Golden Harper and Brian Beckstead, the brand was initially developed out of a toaster oven experiment to level footwear for a more natural running stride.

In 2018, the brand was acquired by VF Corporation, a global leader in branded lifestyle apparel, footwear, and accessories. While headquartered in Denver, Colorado, Altra products are manufactured through various global supply chain partners, predominantly in Vietnam and China, to meet international demand for specialized road and trail running performance gear.