Today Soap

Today Soap is a well-known personal care brand recognized for its affordable and high-quality soap bars and hygiene products. The brand originated in Turkey, a country with a long-standing tradition in soap manufacturing and cosmetic production. Today Soap focuses on providing effective cleansing solutions with various scents and formulations for daily use.

The brand is owned and manufactured by Evyap, a major Turkish conglomerate specializing in personal care and hygiene products. Evyap has grown from a small family business into one of the world's leading players in the soap industry, maintaining significant production facilities in Turkey and other strategic global locations. Today Soap benefits from Evyap's extensive distribution network and commitment to quality manufacturing standards.

As the ultimate owner, Evyap manages the brand's global presence from its headquarters in Istanbul. The company is famous not only for Today Soap but also for other household names like Duru and Fax. Evyap's vertically integrated production model ensures that products like Today Soap maintain consistent quality while remaining accessible to consumers in various international markets.