Salati Preziosi Mitica potato chips

Salati Preziosi is a prominent Italian brand specializing in savory snacks, most notably 'Mitica' potato chips. The brand was originally created by Preziosi Food, a company with deep roots in the Italian confectionery and toy market (linked to Gruppo Preziosi).

Today, the brand is owned and operated by New Food (under the umbrella of Morato Group as of recent industrial shifts and acquisitions), focusing on high-quality salted snacks produced primarily in Italy. The brand is well-known for its associations with collectible toys and high-quality local manufacturing standards, maintaining a strong presence in the Italian domestic market.